
Heinz USA / The Kitchen
Find the Ketchup Boat Guy
2023
In January 2023, the world learned about Elvis Francois, the sailor who survived 24 days at sea on only a bottle of ketchup. When Heinz tried to find Elvis and reward his bravery with a new boat, the efforts proved unsuccessful. So we turned to the power of social media to #FindTheKetchupBoatGuy. We led a social media search that spanned six continents, receiving thousands of leads, 2500+ press headlines, and over 3.7 Billion earned impressions.
+ 2500 international headlines
+3.7 Billion Earned Impressions
+Budget: 1 boat
+100% Positive Sentiment
CANNES LIONS | BRONZE | 2x SHORTLIST + COMMUNICATION ARTS | WINNER | 2x SHORTLIST
APPLIED ARTS | WINNER + NY FESTIVALS ADVERTISING AWARDS | 2x GOLD | 3x SILVER |
1x FINALIST | 9x SHORTLIST
LONDON INTERNATIONAL AWARDS | FINALIST + ADCC | 3x SILVER
& counting