Delimex has been around for nearly forty years, but despite being the perfect food to fuel hardcore gaming sessions, our taquitos weren’t on gamers’ radar. We knew if we didn’t introduce our product authentically, they’d instantly reject the brand. But, how do you tell gamers about your product when they never look away from their screens? You meet them face-to-face on their own turf and turn your product sampling campaign into an engaging game. Our insight stems from a common gamer term: FEEDING, the act of dying repeatedly, serving the enemy team easy wins.

+ 655K engagements
+40M gamers reach
+900% increase to social traffic
+100% Positive Sentiment