Runners everywhere are using Heinz ketchup packets on their runs. But Heinz packets can be hard to find when you need one in a pinch. So Heinz dropped routes shaped like their iconic keystone logo into the world's biggest running apps and marked restaurants that carry their packets so runners can always find their favorite ketchup.

-672 Million earned media impressions
-100+ international headlines, including The New York Times, Runner’s World, Daily Mail, USA Today, Men’s Journal, and ESPN
-International Heinz fans created their own keystone maps
-1500 runners participated across North America
-179% increase in social engagement