Campaign: 15 Minutes of Flavor

Brand: Heinz USA

The Idea: 15 Minutes of Flavor - limited-time sauces, pitched by limited-time celebs.

Each of our sauces was launched by an early-aughts icon, including Rebecca Black, William Hung and Bad Luck Brian, to ensure fans knew our sauces — like their fame— was fleeting.

Sauces were dropped every month at partner restaurants, in a social-led campaign that nodded to the celebs’ iconic moments.

With flavors like “Rebecca Black Garlic Ranch” “Bangin’ Brewery Mustard” and “Meme-y, Cream-y Chimichurri” fans rushed to try them before they disappeared forever.