Privacy Policy

A Legal Disclaimer

At We Are MIA, your privacy matters. We are committed to protecting your personal information and being transparent about how it is collected, used, stored, and shared.

This Privacy Policy explains how We Are MIA collects, uses, protects, and manages personal information when you visit our website, contact us, engage our creative services, subscribe to communications, or make a purchase through the MIA Shop.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy.

#1. Who We Are

We Are MIA is a Montreal-based creative agency offering marketing, social media, content creation, influencer marketing, brand strategy, and related creative services. We also operate the MIA Shop, an online store offering branded merchandise and other products.

Throughout this policy, references to "We Are MIA," "MIA," "we," "our," or "us" refer to the business operating the website and providing these services.

Website: https://wearemia.ca/

Privacy Officer: Person responsible for the protection of personal information
Email: hello@wearemia.ca

2. Personal Information We Collect

Depending on how you interact with our website and business, we may collect the following categories of personal information:

Contact Information
- Full name
- Email address
- Telephone number
- Business name
- Mailing and billing addresses

Client and Business Information
- Company and business details
- Project requirements and marketing objectives
- Information submitted through quote requests, contact forms, or consultations
- Communications, correspondence, and feedback
- Contracts, proposals, invoices, and payment records

MIA Shop Purchase Information
- Customer name and contact details
- Billing and shipping addresses
- Products purchased and order history
- Order confirmations and transaction details
- Delivery and fulfilment information

Payment card information is processed through our designated payment provider. We do not intend to collect or store complete payment card numbers or security codes on our own systems.

Website and Technical Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type and operating system
- Website pages visited
- Time and duration of visits
- Referral sources
- General website interaction and browsing activity
- Cookie and similar technology information

Marketing and Communication Information
- Newsletter subscription preferences
- Marketing communication preferences
- Responses to surveys or promotional campaigns
- Information you voluntarily share through social media or other communication channels

We only collect personal information that is reasonably necessary for the purposes identified in this policy.

3. How We Collect Personal Information

We may collect personal information directly from you when you:

- Visit or interact with our website.
- Submit a contact or quote request.
- Request information about our services.
- Become a We Are MIA client.
- Purchase merchandise through the MIA Shop.
- Subscribe to our newsletter or marketing communications.
- Contact us by email, telephone, or social media.
- Participate in a promotion, survey, or campaign.

We may also collect certain technical information automatically through cookies, analytics tools, and similar website technologies.

In some circumstances, we may receive information from service providers or business partners when necessary to provide a service, process a transaction, or fulfil an order.

4. Why We Collect and Use Your Information

We use personal information for legitimate business purposes, including:

Providing Our Services
- Responding to inquiries and quote requests.
- Preparing proposals and service agreements.
- Managing client relationships and projects.
- Delivering marketing, creative, and consulting services.
- Communicating about project updates and deliverables.

Processing Merchandise Orders
- Processing and confirming purchases.
- Managing payments and order fulfilment.
- Coordinating shipping and delivery.
- Responding to customer service requests.
- Addressing damaged, defective, or incorrect orders.

Website Operations
- Maintaining and improving our website.
- Understanding website traffic and visitor behaviour.
- Identifying technical issues.
- Improving the user experience and website functionality.

Marketing and Communications
- Sending newsletters and promotional communications where permitted.
- Sharing updates about our services, projects, products, and campaigns.
- Responding to social media interactions.
- Measuring the performance of marketing activities.

Legal and Business Requirements
- Maintaining business, accounting, and transaction records.
- Preventing fraud and unauthorized transactions.
- Enforcing our agreements and policies.
- Complying with applicable laws and legal obligations.

We will not use your personal information for purposes that are unrelated to those identified at the time of collection without obtaining the required consent.

5. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve website functionality and understand how visitors interact with our content.

These technologies may collect information such as:

- Pages visited and browsing activity.
- Website traffic and referral sources.
- Device and browser information.
- Interactions with website content.
- General visitor trends and performance metrics.

Depending on the tools implemented on our website, these technologies may include:

- Essential cookies required for website functionality.
- Analytics cookies used to understand website performance.

- Marketing and advertising cookies used to measure campaigns or deliver relevant advertising.
- Social media and third-party integration technologies.

Where required by law, we will request your consent before activating non-essential cookies or technologies that identify, locate, or profile visitors.

You may manage your cookie preferences through the available website settings or adjust your browser settings. Disabling certain cookies may affect website functionality.

6. How We Share Personal Information

We do not sell your personal information.

We may share personal information with trusted third-party service providers when necessary to operate our business and provide our services.

These providers may include:

- Website hosting and website management providers.
- E-commerce and online store platforms.
- Payment processing providers.
- Shipping and delivery companies.
- Email and communication platforms.
- Customer relationship management systems.
- Website analytics and performance providers.
- Advertising and marketing platforms.
- Cloud storage and business software providers.
- Professional advisors, including legal and accounting professionals.

These providers are permitted to access personal information only to the extent necessary to perform their services or as otherwise permitted by law. We take reasonable steps to ensure that appropriate privacy and security protections are in place.

We may also disclose personal information when required by law, court order, regulatory authority, or when necessary to protect our legal rights, business, customers, or website.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment providers, or other external services.

These websites and services operate independently and have their own privacy policies and practices.

We Are MIA is not responsible for the privacy practices, security, or content of external websites. We encourage you to review their privacy policies before providing personal information.

8. International Processing and Storage

Some of the third-party service providers we use may store or process personal information outside Quebec or Canada, including in the United States or other jurisdictions.

When personal information is transferred or communicated outside Quebec, We Are MIA will take the steps required by applicable privacy legislation, which may include conducting a privacy impact assessment and implementing appropriate contractual or other safeguards before the information is communicated.

Personal information processed in another jurisdiction may be subject to the laws and lawful access requirements of that jurisdiction.

9. How We Protect Your Information

We take reasonable administrative, technical, and organizational measures to protect personal information against:

- Unauthorized access.
- Loss or theft.
- Disclosure or misuse.
- Unauthorized modification.
- Destruction or other inappropriate handling.

These measures may include restricted access to business systems, password protection, secure service providers, and appropriate internal procedures.

Although we take reasonable steps to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. How Long We Keep Your Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, meet legal and contractual obligations, resolve disputes, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and the reason it was collected.

For example:
- Client and project records may be retained for the duration of the business relationship and an appropriate period afterward.
- Purchase and financial records may be retained for the periods required by applicable tax and accounting laws.
- Contact and inquiry information may be retained for as long as necessary to respond to and manage the inquiry.
- Marketing information may be retained until you unsubscribe or withdraw your consent, subject to any necessary suppression records.
- Technical and analytics information may be retained according to the settings and retention practices of the relevant service providers.

When personal information is no longer required, it will be securely destroyed or anonymized, subject to applicable legal requirements.

11. Your Privacy Rights

Depending on applicable law, you may have the right to:

- Request access to the personal information we hold about you.
- Request corrections to inaccurate, incomplete, or outdated information.
- Withdraw consent to certain uses or communications of your personal information.
- Request information about how your personal information is collected, used, and shared.
- Request a copy of certain computerized personal information in a structured, commonly used technological format, where applicable.
- Submit a complaint regarding the handling of your personal information.

Withdrawing consent may affect our ability to provide certain services or fulfil certain requests.

We may need to verify your identity before responding to a privacy request. Some requests may be subject to legal limitations or exceptions.

To exercise your rights, please contact our Privacy Officer using the contact information provided below.

12. Marketing Communications

If you subscribe to our newsletter, request updates, or otherwise consent to receive marketing communications, we may send you information about:

- We Are MIA services and agency updates.
- New projects, campaigns, and creative work.
- MIA Shop merchandise and product launches.
- Promotions, announcements, and events.
- Other relevant business news.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the communication or by contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential transactional or service-related messages, such as order confirmations, invoices, or important project communications.

13. Children's Privacy

Our website and services are intended for adults and businesses. We do not knowingly collect personal information from children without the appropriate consent or legal authorization.

If we become aware that personal information has been collected from a child in circumstances where it should not have been collected, we will take appropriate steps to address the situation.

14. Automated Decision-Making and Profiling

We Are MIA does not intend to make decisions about individuals based exclusively on automated processing of personal information in a manner that produces legal or similarly significant effects.

If this practice changes, we will provide the notices and information required by applicable privacy legislation, including information about the personal information used, the reasons for the decision, and the right to have the decision reviewed by an appropriate individual where required.

We may use analytics and advertising tools to understand general website activity and marketing performance. Where these tools involve profiling or other regulated tracking technologies, we will provide the required notice and consent options.

15. Privacy Incidents

If a confidentiality incident involving personal information occurs, We Are MIA will take appropriate steps to assess, contain, and address the incident.

Where required by applicable law, we will notify affected individuals and the Commission d'accès à l'information du Québec if the incident presents a risk of serious injury.

We will also maintain the required records of confidentiality incidents.

16. How to Contact Our Privacy Officer

For questions, concerns, access requests, correction requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact:

Privacy Officer
We Are MIA
Montreal, Quebec, Canada
Email: hello@wearemia.ca
Website: https://wearemia.ca/

Please include sufficient information for us to understand and respond to your request. We may contact you to verify your identity or request additional details.

We will review and respond to privacy requests and complaints within the timeframes required by applicable law.

If you are not satisfied with our response, you may contact the Commission d'accès à l'information du Québec:

Website: https://www.cai.gouv.qc.ca/

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, or applicable laws.

Any updates will be published on this page with a revised effective or last-updated date.

Where required by law, we will notify affected individuals of material changes and obtain any necessary consent.

We encourage you to review this page periodically to stay informed about how we protect your personal information.

18. Applicable Laws

This Privacy Policy is governed by the laws applicable in the Province of Quebec and the applicable federal laws of Canada.

We Are MIA is committed to complying with applicable privacy legislation, including Quebec's Act respecting the protection of personal information in the private sector, as amended by Law 25, and other applicable privacy requirements.

Thank you for trusting We Are MIA.

Your privacy matters to us, and we are committed to treating your information with care, transparency, and respect.