Campaign: World's Driest Taste Test

Brand: Heinz Gravy

Heinz Gravy launched The World’s Driest Taste Test — a social experiment where we took Thanksgiving staples like turkey, roast beef and mashed potatoes, dried them out to their extreme, and served them to ten unsuspecting people-- without gravy.

+122 Million total impressions
+33K engagements
+688K Video Views on IG
+90% video completion rate on TikTok
+Q4 Sales increased by 31%, resulting in 8.3M more jars sold for a total of 45.6M