Campaign: Seemingly Ranch

Brand: Heinz USA

"Seemingly ranch" is a viral phrase that originated from a social media post about Taylor Swift eating chicken tenders with ketchup and a dipping sauce that fans described as "seemingly ranch". The term was coined because the sauce's identity wasn't confirmed, sparking a marketing campaign by Heinz, which rebranded its "kranch" (ketchup and ranch) sauce as "Ketchup and Seemingly Ranch" to capitalize on the trend.

+ 2205 international headlines
+5.5 Billion Earned Impressions
+Budget: 1 existing product
+99% Positive Sentiment